SAS Institute Poland and Lab4motion have entered into a strategic cooperation agreement

SAS Institute Poland and Lab4motion have signed a partnership agreement to address the increasing need for speed and flexibility in collecting and analyzing large amounts of data coming from many different sources and required by customers to succeed in their evolving markets. With the strategic partnership agreement both companies will work together to provide customers with the best in class solution combining existing data sources with detailed metrics describing the offline world. Thanks to actionable outcomes and real time alerts, customers will be able to deeply understand and monitor their businesses to gain a mid and long term competitive advantage.
“Collecting, analyzing, and delivering real time results which matter and in a time frame which helps to react to situations in real time as they develop based on a large quantity of data coming from many different sources requires a top-class BI solution” said Michał Kowalski, Lab4motion founder and Chief Executive Officer. “We looked at different solutions so as to identify the best one available which would be compatible with the Lab4motion platform and have come to the conclusion that the SAS solution can most effectively support our common goal of closing the on-line / off-line world and will allow us to provide our customers with a unique product offering which leverages big data to improve their businesses”.
“As the leader in business analytics software, SAS helps organizations stay on the top of market changes. SAS has been expanding its alliances and channels program to give customers easier access to the power of SAS analytics and let them benefit from the expertise of its partners.” said Iwona Szylar – Grząka, Marketing and Alliance Manager.

About SAS

SAS Institute is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Incorporated in 1976, SAS employs over 13,700 employees in more than 400 offices spanning the globe. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 75,000 sites in 140 countries improve performance and deliver value by making better decisions faster. SAS serves every industry and government activity with targeted business solutions. The SAS office in Poland has been in operation since 1992. At present, SAS Poland employs a team of 250 experienced specialists. According to independent market analyses SAS is the leading vendor of the analytics and BI solutions on the global and Polish market.
About Lab4motion
Founded in 2011, and winner of the regional 2013 IBM SmartCamp Challenge, Lab4Motion has quickly become a recognized brand providing a revolutionary solution which allows to close the marketing loop with the ability to match customers’ online and offline behavior. Scalable in all verticals, Lab4motion’s technology, based on secure and privacy compliant video image processing technology and combined with other sources, provides comprehensive real-time analytics of business processes allowing to assess the customer journey, customer experience, and customer service at a very detailed level. Data gathered by the system is consolidated in easy to read dashboards customized to meet each customers’ and specific user types’ needs. The technology is furthermore reinforced with an alert communication mechanism which supports the operational and management team during their day-to-day activities, allowing to react to problems as they occur, and sometimes even before, when the opportunity to fix them minimizes the negative consequences which may arise if left unattended. Lab4Motion is run by a team of experienced specialists who have complimentary experience in sales, consulting, engineering, and technology ensuring that our customers receive the greatest added value from the solution.