Understanding customer movement allows to appropriately plan your branch/ store layout to meet the flow of your customers. Analyzing the direction and speed of movement allows to furthermore assess the effect of introduced communication material, promotions, or other means of interaction with customers. The Lab4motion solution allows to identify the movement of each individual customer therefore having the possibility to analyze at a unique or consolidated level, assessing trends and comparing results across different locations.
Below we present only a small sample of benefits which could be obtained from the above mentioned metrics:
• Assess the attractiveness of POSM material and its effect on bringing customers into a specific area
• Analyze the customer visit rate vs the customer flow rate outside of your point of sale
• Identify customer flow within a point of sale and the attractiveness of promotions
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